Database Marketing ‘Whereby customer information, stored in an electronic database, is utilised for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside...
If you are investing in a bespoke software solution you may have already realised there is either no off-the-shelf solution that solves your problem, bespoke is often cheaper or you want something unique to give you that competitive edge. The great thing about having...
A multichannel experience is using a variety of channels throughout a customer’s shopping experience including research before a purchase. Channels may include: retail stores, websites, mobile devices, mobile apps, telephone sales and any other method of transacting...
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