It gets to the end of the month and you know what your boss is about to ask you for… monthly reports. You have a day or two to cram together data and information regarding your KPIs, when really you should just be continuing your normal job without this fuss, but...
Marketing intelligence is crucial for maintaining your business and analysing the past and present. That said, it doesn’t harness the full potential of your data to make predictions or forecast what will happen in the future. Marketing analytics is predictive....
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