Karen Harding

Would you aim to make a strategic decision that isn’t based on data?
Take a look at our 5 step checklist to develop a data driven culture and engage the right tools and talent.

What are the consequences of companies relying on poor data quality and how can it be prevented? Here we take a look at what it can do to your business.

Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing campaigns and initiatives.

Broadly speaking we follow 6 steps; of course these vary depending on the business questions being asked and the data available.

Using machine learning, you can build an accurate prediction model which allows you to score leads for your sales team and target the right customers.

Too often we hear of managers leaving employees in the dark, holding company performance data and information close to their chest.

There is more information available than ever to provide basic marketing intelligence. But advanced data insights can put you ahead of the pack.

Business Intelligence is what makes data meaningful, allowing you to make better decisions based on historical data and behaviours. The next level is getting your data to talk to you, to help you find out what could happen in the future, which is called predictive analytics. It’s the really clever stuff that answers questions such …