Get To Know Your Customers

Get To Know Your Customers

Mystery Shopper: Think Like A Customer Mystery shoppers are thought of as something that retailers organise — where they pay people to go into their stores and conduct secret shops to help the company get better at what it does. However, secret shopping is a vital...
Objective’s Donations Support the Africa Trust

Objective’s Donations Support the Africa Trust

Here, at Objective IT, we are aware that keeping our team hydrated will aid them to perform at their very best throughout the work day. As a result, we decided to invest in watercoolers from AquAid. Our unique relationship with AquAid has also given our company the...
The Future Of Machine Learning

The Future Of Machine Learning

Along with related tech such as AI (Artificial Intelligence), machine learning is having an ever-growing part to play in business and personal life, and its influence is set to grow further as large-scale data capture increases. Is Machine Learning A Brand New...
Tableau v Power BI – What Should I Choose?

Tableau v Power BI – What Should I Choose?

This blog was written by Lawrence Green, a data scientist at Objective IT. If you’d like to get in touch with him or any of the data scientists at Objective IT please fill in our contact us form or send an email to interested@objectiveit.com! In this blog I’m going to...
Transform Your Business With a Database

Transform Your Business With a Database

Move From Spreadsheets To A Bespoke Database Many companies work with highly complex spreadsheets and are reliant upon Microsoft Excel to run their business. With staff often having to re-type information, difficulty in comprehending the latest version of information...