Transform Your Business With a Database

Transform Your Business With a Database

Move From Spreadsheets To A Bespoke Database Many companies work with highly complex spreadsheets and are reliant upon Microsoft Excel to run their business. With staff often having to re-type information, difficulty in comprehending the latest version of information...
Advantages And Disadvantages – Web Apps

Advantages And Disadvantages – Web Apps

The increase in mobile internet usage has been revolutionary. Worldwide, there are 5.135 billion unique mobile device users (68% penetration) alongside 4.021 billion internet users (53% penetration). These statistics support the idea that the development of web and...
Big Data / Small Business

Big Data / Small Business

What is Big Data? If you haven’t heard of big data then you may be a little behind your competitors already. But don’t worry, we’re here to help. Whilst there are numerous definitions of big data, we like Gartner’s, which is widely used and accepted, and summarises...
Building Successful Customer Relationships

Building Successful Customer Relationships

After a couple of redesigns over the years we hopefully don’t look it, but next year Objective will be turning 30! We were naturally reflecting on our time and it turned out a lot of stories involved the same customers and staff. It reminded us that here at Objective...