Big Data / Small Business

Big Data / Small Business

What is Big Data? If you haven’t heard of big data then you may be a little behind your competitors already. But don’t worry, we’re here to help. Whilst there are numerous definitions of big data, we like Gartner’s, which is widely used and accepted, and summarises...
Building Successful Customer Relationships

Building Successful Customer Relationships

After a couple of redesigns over the years we hopefully don’t look it, but next year Objective will be turning 30! We were naturally reflecting on our time and it turned out a lot of stories involved the same customers and staff. It reminded us that here at Objective...
The Journey From Excel To A New Database

The Journey From Excel To A New Database

An Essex based landscaping and gardening company was servicing both commercial and residential gardens. With jobs ranging from regular maintenance to complete redesign the family owned company needed a database to efficiently manage their operative’s work load.  ...