Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and sharing some tips and quick wins too.

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Here are the FAQs

Will you sign a non‐disclosure agreement?

Yes of course, that’s not an issue. Some new clients want to safeguard their project idea before sharing their thoughts, project brief, existing systems or data, which we fully understand as a software development and analytics company.

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Why is data analytics important?

Data analytics is more than merely presenting numbers and figures to management. It is about exploring and understanding your data and using that knowledge to drive actions. Data analytics reveals the patterns and trends within the data, which might otherwise remain unknown. Data scientists convert raw data into information that helps guide business decisions.

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Who owns the software that you write for me?

In order to provide Objective with the flexibility needed within their business but at the same time to provide the client with protection for your investment, this is our stance. Objective retains the rights to ownership and grants the client a permanent, non-exclusive, royalty free license to use and employ such materials within their business.

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When is support available?

Support is from 09:00 to 17:30 Monday to Friday excluding bank holidays in the United Kingdom. This covers telephone and e-mail support. Reasonable endeavours to respond within the working day, if the issue is raised before 10am. Priority response times can be agreed in advance.

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What support options are available?

We offer a range of on‐going support services. Whether it is issues that need fixing, ongoing maintenance or a change to your bespoke software we are here to help you and maintain our relationship. For more details, please view: Support

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What is your delivery and payment policy?

We will provide a cost estimate for each project or change request (either as time and materials or fixed price) before work begins. For the time and materials approach, time recorded can be viewed daily via our client portal.  When possible, a test system will be updated on a weekly basis so you can review the

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What is the minimum project size that you will accept?

Our project portfolio covers a wide range of clients ‐ from large, global corporate organisations to small, owner managed businesses. To us, a client’s vision and project objective is what matters most, plus we love a challenge. Realistically a reasonable budget investment is needed for a brand-new bespoke system, so if we had to name a

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What does a typical data analytics project look like?

Broadly speaking we follow 6 steps; of course, these may vary depending on the business questions being asked and the data available. Typically, the steps are: Problem Definition Data Exploration Data Preparation Modelling Validation Implementation and Tracking More detailed information is explained in our blog

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What are the main steps in a bespoke software project?

Preparation and Briefing – getting to know each other, your business, and your requirements. Concept and Technical Design – as well as a design specification, we build a clickable framework so you can test and feedback before development begins. Development – building the software in line with customer‐approved milestones. Quality Assurance – testing the beta

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Is Visualisations and Dashboards the best introduction to analytics?

Yes, in most cases. The majority of companies we work with have started their analytics journey with the creation of a dashboard, for example Microsoft Power BI along with some visualisations and correlation plots. This way stakeholders can properly understand the data captured and any gaps that need to be addressed can be easily identified.

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How much time does it take to create a Power BI dashboard?

The costs are very much associated with what you want to achieve and therefore how much time is invested. For example, a simple dashboard, where all data sources are up to date and easily accessible can take will take between 3 – 5 to create and style. More complex dashboards pulling information from a variety

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How long does an average project take?

Typically, an average project will take in the region of three – four months. Some of our projects are small, fully specified and are completed in four – six weeks. Others can take six months or much longer ‐ it all depends on the complexity and scope of the project, and whether revisions, including additional

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