Software Development & Data Analytics

Bespoke Software Development

Essex based company supporting
small local businesses to large enterprises

At Objective, we’re not just a tech agency – we’re your partners in achieving your business goals. Located in Essex, we specialise in creating bespoke software development solutions, innovative data analytics services and expert consultancy.

Since 1987, our commitment has been to empower our customers businesses, through streamlined processes, elevated operations and helping to unlock the value in their data. Let’s us help you harness the potential in your business.

About Objective

Why Objective as your Software Development Partner?

Your vision deserves the best. We’ve got Microsoft Gold partner credentials and a skilled team of software developers and data scientists based at our HQ in Essex. Whether it’s SQL databases, mobile apps or web portals, we create tools that align with your unique needs.

Want insights from your data? Leverage our experience in Power BI dashboards, machine learning, and predictive analytics services. Together, we’ll unveil actionable insights that bolster your strategic decisions.

Your pace is our pace. Let’s co-create a roadmap with clear milestones, ensuring the development journey is in sync with your business rhythm.

Our Work

Our Values

As your strategic technology partner – our mission is ‘Turning Vision into Success’

  • Friendly… developing long term relationships with our clients
  • Flexible… every customer is different, we value the way you want to work
  • Forward Thinking… to provide the best, innovative solution

I love to see our clients’ businesses grow and thrive due to their investment in software development and analytics projects.
We take the time to understand both our customers requirement and business, as a result we build partnerships that last years.

Objective Logo Mark

Lara Fox

Managing Director, Objective

Our Clients & Testimonials

Through properly understanding and digging into your situation, your challenges and your desired outcomes we will be in a position to propose innovative solution options.

We partner with Head of Departments, Directors and Business Leaders in Corporates and SME’s throughout Construction, Manufacturing, Media, Business Sectors and more.

Here are some of the brands we are proud to have worked with:

What our customers say

Objective worked flexibly with us to complete a variety of tasks in Azure… The solutions delivered enabled us to improve our ETL process and upskill staff.

Kate Rudd, Head of Data & Reporting


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We found the Objective team very flexible and accommodating. Objective proved very helpful.

Yogesh Gopal, Managing Director

Everglade Windows Ltd

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The people at Objective remain friendly, efficient and responsive and over a decade of working together I am really pleased that I chose them as my development partners.

Patrick Walkington, Managing Director


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The system is great and is ever growing. Thank you for helping us in making our vision real.

Lee Hatwell, Director

Munday and Cramer

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The team at Objective impressed us from the first day with a clear focus on our needs, the flexibility and determination to deliver against complex requirements, and their constructive, collaborative attitude.

Bastian Giegerich, Director-General & Chief Executive


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I’m so pleased that we engaged Objective. Their extensive support work and flexible approach has made a significant difference to Metsä Wood UK. The team is responsive, experienced and thoughtfully shares pertinent .NET expertise and technical advice.

Stuart B, IT Specialist

Metsä Wood UK

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Objective helped us to transition from our old CRM system to our new one. The team were incredibly efficient and most definitely patient, in was unarguably a complex build. We’ve been delighted with the relationship and impressed with the service throughout

Damian Waters, CEO


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Metsä Wood Logo
British Institute of KBB Installation
Epson - Exceed Your Vision
SMARTbrief Logo
Spray Tanker Service
FJ Church & Sons Ltd
Genesis Plant Marketing
Athona Recruitment
Alternative Accommodation Agency
Everglade Windows
Munday + Cramer

Working with you…

You speak, we listen, explore and probe, to understand the bespoke nature of your software development, data analytics or consultancy requirement. Investing time to build rapport and connect with your vision ensures your database, mobile app, or predictive model, for example, will succeed.

You will have an accessible team, open and regular communications, plus use of our secure client portal, to build trust in your tech agency. Endorsed with Microsoft Gold Partner accreditations in application development, integration and data analytics gives you confidence that we can deliver to your brief.

We look forward to working with you.

Speak to our Team

an image of office communication with objective coasters

Our Frequently Asked Questions