Software Development & Data Analytics
Bespoke Software Development
Essex based company supporting
Ambitious SMEs to Large Enterprises
At Objective, we’re not just a tech company – we’re your partners in achieving your business goals. Located in Essex, we specialise in creating bespoke software development solutions and innovative data analytics services.
Since 1987, our commitment has been to empower our customers businesses, through streamlined processes, elevated operations and helping to unlock the value in their data. Let’s us help you harness the potential in your business.
Why Objective as your Software Development Partner?
Your vision deserves the best. We’ve got Microsoft Partner credentials and a skilled team of software developers and data scientists based at our HQ in Essex. Whether it’s SQL databases, mobile apps or web portals, we create tools that align with your unique needs.
Want insights from your data? Leverage our experience in Power BI dashboards, machine learning, and predictive analytics services. Together, we’ll unveil actionable insights that bolster your strategic decisions.
Your pace is our pace. Let’s co-create a roadmap with clear milestones, ensuring the development journey is in sync with your business rhythm.
Our Values
As your strategic technology partner – our mission is ‘Turning Your Vision into Success’
- Friendly… developing long term relationships with our clients
- Flexible… every customer is different, we value the way you want to work
- Forward Thinking… to provide the best, innovative solution
Our Clients & Testimonials
Through properly understanding and digging into your situation, your challenges and your desired outcomes we will be in a position to propose innovative solution options.
We partner with Head of Departments, Directors and Business Leaders in Corporates and SME’s throughout Construction, Manufacturing, Media, Business Sectors and more. View our recent projects in your sector.
Here are some of the brands we are proud to have worked with:
What our customers say
Gainsmore
Having worked with Objective IT for a number of years with developing our online buying portal – the next step for us to improve our customer experience was to integrate an app to the service. This would allow for faster searching , a simpler display and better functionality for our customers using the app ‘on the road’
FJ Church & Sons Ltd
We found the Objective team very flexible and accommodating. When previously agreed dates for database and reporting consultancy needed changing at short notice, and extra days on site were required, Objective proved very helpful. This is not the case with all tech companies.
Everglade Windows Limited
Objective helped us open the way to faster and more informed defence analysis. With the Military Balance+ we can provide clients and subscribers with more data, more often, for more users. The team at Objective impressed us from the first day with a clear focus on our needs, the flexibility and determination to deliver against complex requirements, and their constructive, collaborative attitude.
IISS
The system is great and is ever growing. Thank you for helping us in making our vision real.
Munday And Cramer
The dashboards have allowed previously unattainable information to become available to the business in real-time. The data, extracted from multiple sources, has provided management with an immediate insight in to the performance of the business. I look forward to continuing working with Objective in order to further develop our reporting suite.
Athona Recruitment
Thanks to software partner Objective, our distribution app used in transport and rail sectors utilises Microsoft Azure and some of the worlds most advanced cloud-based media. Combined with statistical feedback and data management functionality that ensure SMARTBrief clients can meet both their practical and safety briefing objectives, as well as rail industry compliance requirements.
SMARTBrief Broadcast App Ltd
Objective helped us to transition from our old CRM system to our new one. The team were incredibly efficient and most definitely patient, in was unarguably a complex build. We’ve been delighted with the relationship and impressed with the service throughout.
BIFIS
I’m so pleased that we engaged Objective. Their extensive support work and flexible approach has made a significant difference to Metsä Wood UK. The team is responsive, experienced and thoughtfully shares pertinent .NET expertise and technical advice.
Metsä Wood UK
The Military Balance+ allows subscribers in the government, armed forces and private sector, as well as academics and the media, to assess defence developments promptly and build their own data analysis queries. Objective developed the new defence budget forecast tool, which is an exciting addition to the Military Balance+ and is the first to use an econometric algorithm to consider up to 45 variables simultaneously to determine a 15-year outlook.
IISS
Objective worked flexibly with us to complete a variety of tasks in Azure, predominantly Data Factory, and with Microsoft SQL Server Management Studio. The skilled and friendly consultants worked closely with us to understand our requirements and business needs. The solutions delivered enabled us to improve our ETL process and upskill staff, so they were confident in maintaining it.
Corndel
Objective is our software development partner. The team has taken time to understand the intricacies of our business, to fully enhance and upscale our database system as well as build a bespoke mobile app to make our processes slicker.
The relationship is very positive, they are flexible to our needs and respond quickly – which is appreciated.
Spray Tanker Services
I love to see our clients’ businesses grow and thrive due to their investment in software development and analytics projects.
We take the time to understand both our customers requirement and business, as a result we build partnerships that last years.
Lara Fox
Managing Director, Objective
Working with an experienced Software Development Partner
You speak, we listen, explore and probe, to understand the bespoke nature of your software development requirement. Investing time to build rapport and connect with your vision ensures your software development project will succeed.
Experience has taught us that the key to successful projects is understanding of your business and requirement, alongside an accessible team, with open and regular communication. Trust and transparency are build through our friendliness and flexibility and of course, the use of our secure client portal.
We look forward to working with you.
