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Web App Development Services

If you are looking for cutting-edge, bespoke, mobile-friendly, database-driven web applications – Objective based in Essex, can help you. Our web app development team creates business apps and web database solutions tailored exactly to your needs to deliver a secure ‘anywhere, anytime’ user experience at competitive prices. Unsure where to start? Download our guide to find out the steps when starting a typical development project.

Software Development Guide

Web Application Software

Bespoke web apps offer tailored solutions, aligning precisely with your needs needs. Unlike off-the-shelf software, custom web app development can help you streamline processes, enhance efficiency, and adapt to evolving requirements.

We aim to help you harness the power of web apps through web application software specifically designed to achieve your business objectives; we accomplish this by working with you to understand your needs fully so as to develop the most effective web apps for you.

What our customers say

Objective worked flexibly with us to complete a variety of tasks in Azure… The solutions delivered enabled us to improve our ETL process and upskill staff.

Kate Rudd, Head of Data & Reporting


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We found the Objective team very flexible and accommodating. Objective proved very helpful.

Yogesh Gopal, Managing Director

Everglade Windows Ltd

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The people at Objective remain friendly, efficient and responsive and over a decade of working together I am really pleased that I chose them as my development partners.

Patrick Walkington, Managing Director


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The system is great and is ever growing. Thank you for helping us in making our vision real.

Lee Hatwell, Director

Munday and Cramer

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The team at Objective impressed us from the first day with a clear focus on our needs, the flexibility and determination to deliver against complex requirements, and their constructive, collaborative attitude.

Bastian Giegerich, Director-General & Chief Executive


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I’m so pleased that we engaged Objective. Their extensive support work and flexible approach has made a significant difference to Metsä Wood UK. The team is responsive, experienced and thoughtfully shares pertinent .NET expertise and technical advice.

Stuart B, IT Specialist

Metsä Wood UK

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Objective helped us to transition from our old CRM system to our new one. The team were incredibly efficient and most definitely patient, in was unarguably a complex build. We’ve been delighted with the relationship and impressed with the service throughout

Damian Waters, CEO


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Benefits of Web App Development

What are the advantages and benefits of web application development for your business?

  • Accessibility… Easily accessible on various devices, ensuring reach and convenience for users
  • Scalability… Adaptable to handle growth, accommodating increased traffic and functionality demands
  • Cost-effective… Lower development and maintenance costs compared to traditional software solutions
  • Compatibility… Works on multiple devices and operating systems for wider user accessibility
  • User experience… Tailored interfaces and functionalities optimize engagement and satisfaction

What Do You Want from Your Web App?

There are many B2B interactions and internal processes that can benefit from web app development.

Whether it’s an application that’s designed to communicate with your staff or clients, or a white-label web product you plan to resell, our experienced Microsoft .NET development team can build a bespoke app that works exactly the way you want it to.

With niche software development skills and a great track record of building database-driven web applications for a variety of clients both large and small across various business types, our application developers can:

  • Intelligently capture, merge and manipulate complex data
  • Skilfully feed data to your website
  • Expertly present the information online in a style that suits you

You can be confident that your web app or web database will provide a great user experience as it will have been designed by web app development experts with a strong track record in helping organisations just like yours.

Along with fulfilling the functions you demand of it, your new web app will be highly user friendly thanks to our design priority in making tech easy to use: your app will benefit from simple navigation, easy access and efficient provision of up-to-date information.

We’re the first port of call for many organisations throughout Essex and the rest of the UK who want to streamline and mobilise their business processes.

Working with you…

You talk, we listen. By talking through pain points, frustrations, and challenges as well as your needs and vision allows us to get to the heart of your software requirements. Collaborating with owner-managed businesses and corporate organisations, we streamline your business processes through bespoke software, databases & mobile apps.

Your software development project will be fully managed with regular test environment iterations and milestone deliverables, all at a development pace that suits you.

We look forward to working with you.

hands on a table with objective logo

Mobile Web Applications

Naturally you need your web app to be mobile-friendly and usable on various sized screens whether larger tablets or smaller smartphones. Our web app development incorporates ease of use on various devices, so a responsive design allows your web app to be viewable on even the smallest mobile screens and ensures that it works well with touch screens.

Objective recognises that mobile users have specific needs and because of this we design our mobile web apps with the following in mind:

  • Finger-friendly navigation
  • Speed
  • Targeted functionality
  • Eye catching visuals
  • Differentiation from competitors

By using a fluid layout along with media queries to alter the design and the template of a web app, Objective can ensure your app looks just as professional on a Microsoft Surface, an Android powered smartphone or tablet and an iPhone or iPad; we offer a true multi platform app solution.

We will also ensure that file sizes are kept to a minimum so whether your staff or customers are using Wi-Fi, 3G, or 4G your web app will load seamlessly.

Put the power of web apps at your disposal with the latest in web application software from the web app development professionals at Objective – talk to us about your requirements today.