Data Analytics
Objective is a forward thinking and progressive data analytics company.
Based in Essex and working throughout England and beyond, we provide modern data analytics services through our team of data scientists and consultants; who work with many directors and team leaders to help extract value, insights and meaning from their data. Unsure where to start? Download our guide to find out the steps when starting a typical data analytics project.
How to unlock value from your data
Advancements in data solutions technology have made it possible to capture large, complex data sets which can be managed, mined and analysed to provide real-time insights and predictions through the provision of data analytics. Data visualisation tools have made it easier to find value and insight from your data.
Our aim to help you use these insights to recommend future actions or to guide business decisions.
What our customers say
FJ Church & Sons Ltd
We found the Objective team very flexible and accommodating. When previously agreed dates for database and reporting consultancy needed changing at short notice, and extra days on site were required, Objective proved very helpful. This is not the case with all tech companies.
Everglade Windows Limited
The dashboards have allowed previously unattainable information to become available to the business in real-time. The data, extracted from multiple sources, has provided management with an immediate insight in to the performance of the business. I look forward to continuing working with Objective in order to further develop our reporting suite.
Athona Recruitment
The Military Balance+ allows subscribers in the government, armed forces and private sector, as well as academics and the media, to assess defence developments promptly and build their own data analysis queries. Objective developed the new defence budget forecast tool, which is an exciting addition to the Military Balance+ and is the first to use an econometric algorithm to consider up to 45 variables simultaneously to determine a 15-year outlook.
IISS
Thank you to the Objective team. The SMARTbrief customised Power BI reporting for MTR Elizabeth Line is much appreciated and working well.
MTR Elizabeth Line
Objective took the time to talk us through options and the best ways to deliver our reporting needs, which meant we got what we needed in the short term and future proofed our investment going forward. The analytics team has been very helpful, and continue to support Medicare with Power BI dashboard work.
Medicare Products Limited
Objective worked flexibly with us to complete a variety of tasks in Azure, predominantly Data Factory, and with Microsoft SQL Server Management Studio. The skilled and friendly consultants worked closely with us to understand our requirements and business needs. The solutions delivered enabled us to improve our ETL process and upskill staff, so they were confident in maintaining it.
Corndel
Objective applied IISS’s vision, design and carefully researched data to develop China Connects – a new map resource, layering classic Belt and Road Initiative connectivity data with digital infrastructure data. The functionality allows users to find new patterns and trends that tell crucial stories about the impact of the BRI around the world.
IISS
Benefits of Data Analytics
- Informed… data can help guide business decisions
- Streamline… find efficiencies, reduce bottlenecks and predict flows so you’re optimising your processes
- Personalise… give the right information to the right people and the right time
- Reduce risk… from statistics models that help you from buying too much stock to finding anomalies that may cause harm
- Opportunity… find opportunities for growth through use of data
Data Insight Challenges
Perhaps you’re not making the most of the data you are collecting or you may have one or more of the following challenges:
- Fragmented data sources
- Poor data quality
- Multiple versions of the truth
- Inability to retrieve and present data
- Strategy based on guesswork
To help you react quickly in a world that demands fast business decisions, Objective’s data analytics consultancy services can reduce the time from raw, fragmented data to informed business insights through Microsoft BI database development and analytics, including SQL, R and Excel.
Working with you…
You talk, we listen. By talking through pain points, frustrations, and challenges as well as your needs and vision allows us to get to the heart of your data requirements. Collaborating with owner-managed businesses and corporate organisations, we unlock the value in your data through data strategy, machine learning and AI integration.
Your data analytics project will be fully managed with regular test environment iterations and milestone deliverables, all at a pace that suits you.
We look forward to working with you. Feel free to download our Data Analytics Get Started Guide that takes you through the steps when starting a typical data project.
Data Insights Consultancy Services
Our Essex-based data insights developers and consultants include Microsoft Certified .NET developers and Chartered Institute of Marketing qualified marketers and highly experienced data analysts. Take a look at some Frequently Asked Questions regarding Data Analytics and choosing your Data Partner.
Working with business leaders, marketers and technical teams our data insights services are focused on:
Business Intelligence Solutions
Solutions to prepare better data and analyse information. Through successful data integration, we can help you generate a wealth of reports and dashboards to track and manage new sales leads, existing customers and your workforce.
Marketing Intelligence Data Warehouses
As part of our data analytics services we’ll aggregate multiple data sources into a data warehouse to enable you to gain a vital insight into campaign performance.
Another data analytics function is where we help you build on your existing systems to create comprehensive marketing intelligence data warehouses and databases to monitor customer behaviour. Then, applying marketing analytics, we will use Microsoft Big Data solutions and other data analytics methods to predict trends and score leads to identify hot sales conversion potential.
Lead scoring is an accepted and effective form of data analytics as a way to establish if you have strong sales leads; it’s based on rating leads using specific pre-determined parameters so is not down to subjectivism or mere opinion.
Data Analytics Consultancy
Another way our data analytics services can help your business is in improving performance and refining your company’s business processes with unified and enriched data to expose hidden trends and predict future outcomes.
Our highly skilled consultants, data scientists and developers will deliver perceptive application of Microsoft data analytics, including SQL and R, to create bespoke advanced data insights to help you plan and execute your business strategy with confidence knowing you are acting on accurate business intelligence gained through sound data analytics and not guesswork, estimations or assumptions.
How Data Insights Can Help Drive Business Process Improvement
There are many ways in which data insights through effective data analytics can help you improve your business performance:
- With the help of Microsoft Big Data Solutions and business intelligence database development, we can create in-depth Key Performance Indicator (KPI) reports to gather information on all kinds of metrics, from customer retention statistics to profitability data.
- Marketing intelligence data warehouses or databases can successfully aggregate disparate data sources to help you track the efficiency of your marketing campaign through logging data pertaining to the customer journey.
- Sales leads can be scored to ensureeach and every new business opportunity is fully nurtured so time and further marketing efforts are focused on strong sales prospects.
- Analytical reports can be created to help management identify which business and marketing efforts are the most effective and to predict trends with predictive analytics.
- Easy to use Excel tools can be used to extract insights of day to day operations so improving efficiency and boosting productivity.
- Machine learning – using AI (Artificial Intelligence) tech to help your systems ‘learn’ how to use data over time to fulfil a multitude of roles such as enhancing customer service, analyse customers and sales prospects, understand your market and much more.
To find out how powerful data analytics solutions can help your business, get in touch with experienced data analytics company Objective today.