Data Analytics

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How to unlock value from your data

Today, advancements in Microsoft technology, including SQL with R integration, have made it possible to capture large, complex data sets, which can be managed, mined and analysed to provide real-time data insights and predictions.

At Objective IT our team of data scientists and consultants work with many technical and marketing directors to help extract value, insights and meaning from their corporate data. These insights can be used to recommend future actions or to guide business decisions.

Business Intelligence

Microsoft Business Intelligence Solutions

KPI reports, client dashboards and business scorecards, for business leaders

Marketing Intelligence

Marketing Intelligence & Analytics

Monitor customer behaviour, predict trends and lead scoring, for marketers

Data Analytics

Microsoft Data Analytics Consulting

Big data analytics, SQL and R, Power BI and predictive analytics

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We find the team at Objective IT good at software development, SQL and data insights, and they are easy to work with. They fully involved themselves in the travel data project and contributed positively, innovatively and proactively.

Nick Browne, Project Lead, The Travel Corporation

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Data Insight Challenges

You may have one or more of the following challenges:

  • Fragmented data sources
  • Poor data quality
  • Multiple versions of the truth
  • Inability to retrieve and present data
  • Strategy based on guesswork

To help you react quickly, in a world that demands fast business decisions, Objective IT’s data insights consultants can reduce the time from raw, fragmented data to informed business insights through Microsoft BI database development and analytics, including SQL, R and Excel.

For further information please click on the relevant link below …or if you’d rather talk give us a call on 01245 330360

Data Insights Consultancy Services

Our Essex-based data insights developers and consultants include Microsoft Certified .NET developers and Chartered Institute of Marketing qualified marketers and experience data analysts. See our news for investments in staff and technology. Working with business leaders, marketers and technical teams our data insights services are focused on:

Business Intelligence Solutions

Solutions to prepare better data and analyse information. Through successful data integration, we can help you generate a wealth of reports and dashboards to track and manage new sales leads, existing customers and your workforce.

Marketing Intelligence Data Warehouses

Aggregate multiple data sources into a data warehouse to gain a vital insight into campaign performance. We can help you build on your existing systems to create comprehensive marketing intelligence data warehouses and databases to monitor customer behaviour. Then, applying marketing analytics will predict trends and score leads to identify hot sales conversions.

Data Analytics Consulting

Improve performance and refine your company’s business processes with unified and enriched data to expose hidden trends and predict future outcomes. Our consultants, data scientists and developers will deliver clever application of Microsoft data analytics including SQL and R; creating bespoke advanced data insights to help you plan and execute your business strategy with confidence.

Infographic showing three key areas in Data Analytics

How data insights can help drive business process improvement

Here are a many ways in which data insights can help you improve your business performance:

  • With the help of Microsoft business intelligence database development, we can create in-depth Key Performance Indicator (KPI) reports to gather information on all kinds of metrics, from customer retention statistics to profitability data.
  • Marketing intelligence data warehouses or databases can successful aggregate disparate data sources to help you track the efficiency of your marketing campaign through logging data pertaining to the customer journey
  • Sales leads can be scored to ensure each and every new business opportunity is fully nurtured
  • Analytical reports can be created to help management identify which business and marketing efforts are the most effective and to predict trends with predictive analytics.
  • Easy to use Excel tools can be used to extract insights of day to day operations.
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