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Data Analytics

Objective is a forward thinking and progressive data analytics company.
Based in Essex and working throughout England and beyond, we provide modern data analytics services through our team of data scientists and consultants; who work with many directors and team leaders to help extract value, insights and meaning from their data. Unsure where to start? Download our guide to find out the steps when starting a typical data analytics project.

Data Analytics Guide

How to unlock value from your data

Advancements in data solutions technology have made it possible to capture large, complex data sets which can be managed, mined and analysed to provide real-time insights and predictions through the provision of data analytics. Data visualisation tools have made it easier to find value and insight from your data.

Our aim to help you use these insights to recommend future actions or to guide business decisions.

What our customers say

Objective worked flexibly with us to complete a variety of tasks in Azure… The solutions delivered enabled us to improve our ETL process and upskill staff.

Kate Rudd, Head of Data & Reporting


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We found the Objective team very flexible and accommodating. Objective proved very helpful.

Yogesh Gopal, Managing Director

Everglade Windows Ltd

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The people at Objective remain friendly, efficient and responsive and over a decade of working together I am really pleased that I chose them as my development partners.

Patrick Walkington, Managing Director


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The system is great and is ever growing. Thank you for helping us in making our vision real.

Lee Hatwell, Director

Munday and Cramer

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The team at Objective impressed us from the first day with a clear focus on our needs, the flexibility and determination to deliver against complex requirements, and their constructive, collaborative attitude.

Bastian Giegerich, Director-General & Chief Executive


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I’m so pleased that we engaged Objective. Their extensive support work and flexible approach has made a significant difference to Metsä Wood UK. The team is responsive, experienced and thoughtfully shares pertinent .NET expertise and technical advice.

Stuart B, IT Specialist

Metsä Wood UK

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Objective helped us to transition from our old CRM system to our new one. The team were incredibly efficient and most definitely patient, in was unarguably a complex build. We’ve been delighted with the relationship and impressed with the service throughout

Damian Waters, CEO


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Benefits of Data Analytics

  • Informed… data can help guide business decisions
  • Streamline… find efficiencies, reduce bottlenecks and predict flows so you’re optimising your processes
  • Personalise… give the right information to the right people and the right time
  • Reduce risk… from statistics models that help you from buying too much stock to finding anomalies that may cause harm
  • Opportunity… find opportunities for growth through use of data

Data Insight Challenges

Perhaps you’re not making the most of the data you are collecting or you may have one or more of the following challenges:

  • Fragmented data sources
  • Poor data quality
  • Multiple versions of the truth
  • Inability to retrieve and present data
  • Strategy based on guesswork

To help you react quickly in a world that demands fast business decisions, Objective’s data analytics consultancy services can reduce the time from raw, fragmented data to informed business insights through Microsoft BI database development and analytics, including SQL, R and Excel.

Working with you…

You talk, we listen. By talking through pain points, frustrations, and challenges as well as your needs and vision allows us to get to the heart of your software requirements. Collaborating with owner-managed businesses and corporate organisations, we streamline your business processes through bespoke software, databases & mobile apps.

Your software development project will be fully managed with regular test environment iterations and milestone deliverables, all at a development pace that suits you.

We look forward to working with you.

hands on a table with objective logo

Data Insights Consultancy Services

Our Essex-based data insights developers and consultants include Microsoft Certified .NET developers and Chartered Institute of Marketing qualified marketers and highly experienced data analysts. Take a look at some Frequently Asked Questions regarding Data Analytics and choosing your Data Partner.

Working with business leaders, marketers and technical teams our data insights services are focused on:

Business Intelligence Solutions

Solutions to prepare better data and analyse information. Through successful data integration, we can help you generate a wealth of reports and dashboards to track and manage new sales leads, existing customers and your workforce.

Marketing Intelligence Data Warehouses

As part of our data analytics services we’ll aggregate multiple data sources into a data warehouse to enable you to gain a vital insight into campaign performance.

Another data analytics function is where we help you build on your existing systems to create comprehensive marketing intelligence data warehouses and databases to monitor customer behaviour. Then, applying marketing analytics, we will use Microsoft Big Data solutions and other data analytics methods to predict trends and score leads to identify hot sales conversion potential.

Lead scoring is an accepted and effective form of data analytics as a way to establish if you have strong sales leads; it’s based on rating leads using specific pre-determined parameters so is not down to subjectivism or mere opinion.

Data Analytics Consultancy

Another way our data analytics services can help your business is in improving performance and refining your company’s business processes with unified and enriched data to expose hidden trends and predict future outcomes.

Our highly skilled consultants, data scientists and developers will deliver perceptive application of Microsoft data analytics, including SQL and R, to create bespoke advanced data insights to help you plan and execute your business strategy with confidence knowing you are acting on accurate business intelligence gained through sound data analytics and not guesswork, estimations or assumptions.

How Data Insights Can Help Drive Business Process Improvement

There are many ways in which data insights through effective data analytics can help you improve your business performance:

  • With the help of Microsoft Big Data Solutions and business intelligence database development, we can create in-depth Key Performance Indicator (KPI) reports to gather information on all kinds of metrics, from customer retention statistics to profitability data.
  • Marketing intelligence data warehouses or databases can successfully aggregate disparate data sources to help you track the efficiency of your marketing campaign through logging data pertaining to the customer journey.
  • Sales leads can be scored to ensureeach and every new business opportunity is fully nurtured so time and further marketing efforts are focused on strong sales prospects.
  • Analytical reports can be created to help management identify which business and marketing efforts are the most effective and to predict trends with predictive analytics.
  • Easy to use Excel tools can be used to extract insights of day to day operations so improving efficiency and boosting productivity.
  • Machine learning – using AI (Artificial Intelligence) tech to help your systems ‘learn’ how to use data over time to fulfil a multitude of roles such as enhancing customer service, analyse customers and sales prospects, understand your market and much more.

To find out how powerful data analytics solutions can help your business, get in touch with experienced data analytics company Objective today.