Objective Hub

Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.

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AI Scoring

Understanding AI Scoring

The term ‘scoring’ when applied to AI (Artificial Intelligence) is more commonly know as ‘data scoring’ and is used to quickly and effectively provide meaningful insights based on algorithms derived from large amounts of data.

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Introduction to Google Analytics 4

Introduction to Google Analytics 4

Google Analytics 4 (GA4) introduces several new features that offer powerful insights into user behaviour. One of the most significant changes is the event-driven data model, which tracks every interaction a user has with your website or app, providing a more complete view of the user journey.

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