How to choose a Cloud-Based Azure Solution for your Data
Technical Guide: When you need help choosing an Azure solution, get in touch – speak to tech agency Objective.
Objective Hub
Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.
Keep up to date with regular posts by checking in from time to time, or get in touch to be added to our e-newsletter mailing list.
Work Experience student develops F1 Dashboard
In June we had a work experience student at Objective. Find out their take on one of the tasks we gave them.
Data – The Good the Bad and the Ugly
What makes good and bad data in terms of gathering, maintaining, and using, and the drawbacks to your business of data that fails to provide useful and actionable insights.
Introduction to Google Analytics 4
Google Analytics 4 (GA4) introduces several new features that offer powerful insights into user behaviour. One of the most significant changes is the event-driven data model, which tracks every interaction a user has with your website or app, providing a more complete view of the user journey.
System Integration: Examples, Methods, Aims and Advantages
When you have disparate systems such as databases and data sources that don’t talk to each other, system integration is the solution. Bespoke code, APIS and custom programmes will successfully combine the systems into one central hub to provide easily accessible, reliable and accurate information.
The 6 Major Components of Power Apps
The 6 important components of Microsoft Power Apps: choosing the best version, the data sources, the interface and more – and seeking expert app developer help to get started.
Could an Azure SQL Database be used as a Cloud Warehouse?
Technical Guide: Comparing the Azure SQL Database with Azure Synapse Analytics, differences and pros/ cons of each solution to help you decide.
The Goals of Automation, How You Can Achieve Success
The advances in technology such as AI (Artificial Intelligence) and Machine Learning has helped businesses improve their service and productivity by automating many tasks and procedures. Here’s how you can achieve success…
A Complete Guide to Machine Learning
While AI is the umbrella term given for machines emulating human abilities, machine learning is a specific branch of AI where machines are trained to learn how to process and make use of data.
Find out the uses, and how machine learning works in this guide.
SS0 101: What is it and How to Use It
SSO stands for ‘single sign in’ which – as its name suggests – is a facility whereby users can sign in (or login) just once by using a single password and other login details to access an entire system and its parts such as an app, portal, or specific database.
A Complete Guide to Marketing Intelligence
Efficient marketing intelligence answers questions relating to existing and potential customers in terms of buying habits and their tastes to help inform decisions as to what markets the business should consider entering next, and how best to serve possible changing customer requirements.
The Magic Behind Predictive Analysis
Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The magic happens by reaching beyond knowing what has happened to providing a best assessment of what will happen in the future.