Home / About Us

About Objective

Objective is a friendly, flexible and forward thinking agency.

Working with owner-managed businesses and corporates, we streamline your business processes
through bespoke software, databases & mobile apps.
And, with interactive dashboards and analytics, your data can be explored to unlock the value
to support business decision making.

We like people. We like technology. We love a challenge.

Get in Touch

Bespoke Software Specialists

We love helping clients gain better value from their investment in technology through developing robust, scalable systems that improve business process and positively impact their bottom line. Cross-industry expertise enables us to apply wide knowledge that may not be apparent in vertical markets.

Specialising in building forward-thinking bespoke software, databases and web and mobile apps, the company also offers a full suite of data insights and predictive analytics services.

Lara Fox

Managing Director, Objective

Working with you, we build innovative custom software, web and mobile apps based on your existing technology investments. And, for companies wanting to unlock the value in their data we will utilise predictive analytics for impactful action.

A computer screen show graphs with a dark background

Delivering Inspiring Insights

Working for marketing and technical teams within large corporates, as well as business owners, our aim is to effectively systemise your business processes and deliver inspiring data insights. 

What differentiates us is our friendly expertise and genuine interest in building good quality, innovative systems, which enhance clients’ sustained growth.

Get in touch when you want to discuss your next software development or analytics project.

Meet the Team

Headshot Of Lara Fox

Lara Fox

Managing Director

Lara heads up the business as our Managing Director, ensuring all projects are delivered with perfection and customers are happy.

Outside of work, Lara spends her time looking after her Italian Greyhound Harvey (the office mascot!).

Karen Harding Headshot

Karen Harding

Head of Marketing & Client Relations

Alongside leading the marketing team at Objective, Karen manages many clients accounts and is a good conduit between the business and technical teams.

In her free time she enjoys yoga and martial arts.

Our Values

As your strategic technology partner – our mission is ‘Turning Vision into Success’

  • Passionate… about building innovation
  • Friendly… developing long term relationships with our clients
  • Expert… to provide the best solution
  • Transparent… keeping you in the loop with regular updates and communications

Proud To Be…

Microsoft Gold Partner

In March 2018 we proved our commitment to excellence by becoming Gold Microsoft Partners in Data Analytics. This means all of our data scientists and analysts completed exams in a wide range of topics in the data science world.

Microsoft Gold Partner