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Software Development

Objective is a professional software development agency working throughout Essex, London, the UK and beyond. When you need an experienced .NET development team to create your bespoke software or you want extra, flexible development resources… think Objective! Unsure where to start? Download our guide to find out the steps when starting a typical development project.

Software Development Guide

Software Development Services

More businesses and organisations of all sizes are utilising the power of bespoke software and apps – designed specifically for their requirements as opposed to ‘off the shelf’ solutions. Bespoke software covers a range of business activities ranging from the handling of repetitive, manual tasks to productivity and business-building functionality in marketing and customer interaction.

Whether you require database programming, cloud development, client portals, systems integration, bespoke mobile apps or tailor-made systems to match your exact requirements, we can help. Our aim is to help you improve your business operations and processes, with smart use of technology.

What our customers say

Objective worked flexibly with us to complete a variety of tasks in Azure… The solutions delivered enabled us to improve our ETL process and upskill staff.

Kate Rudd, Head of Data & Reporting


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We found the Objective team very flexible and accommodating. Objective proved very helpful.

Yogesh Gopal, Managing Director

Everglade Windows Ltd

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The people at Objective remain friendly, efficient and responsive and over a decade of working together I am really pleased that I chose them as my development partners.

Patrick Walkington, Managing Director


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The system is great and is ever growing. Thank you for helping us in making our vision real.

Lee Hatwell, Director

Munday and Cramer

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The team at Objective impressed us from the first day with a clear focus on our needs, the flexibility and determination to deliver against complex requirements, and their constructive, collaborative attitude.

Bastian Giegerich, Director-General & Chief Executive


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I’m so pleased that we engaged Objective. Their extensive support work and flexible approach has made a significant difference to Metsä Wood UK. The team is responsive, experienced and thoughtfully shares pertinent .NET expertise and technical advice.

Stuart B, IT Specialist

Metsä Wood UK

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Objective helped us to transition from our old CRM system to our new one. The team were incredibly efficient and most definitely patient, in was unarguably a complex build. We’ve been delighted with the relationship and impressed with the service throughout

Damian Waters, CEO


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Benefits of Software Development

What are the advantages and benefits of bespoke software development for your business?

  • Built for you… software is built to your needs, you don’t have to adapt your business processes
  • Scalability… no extra fees for more users and robust infrastructure designed to scale-up
  • Control of cost… bespoke software may cost more upfront, but the lifetime cost is often less than off-the-shelf.
  • Your timeline… the pace and scale of the project is controlled by you and your business needs
  • Flexibility… have you added a new service to your business? No problem, you’re software can be edited to suit any shifting needs.

Your .NET & SQL Software Development Requirements

Your trust and an open mind is what’s needed to unleash the powerful beneficial effect that the latest bespoke software development can have on your business.

We’ve been programming bespoke software and developing client systems since 1987. Which means, we know what works.

Whether you want an end-to-end software partner to take on your project or extra development resource here’s a few situations that you may be experiencing… and where Objective can help:

  • You have an innovative idea and have already scoped the development project – you just need a software delivery partner.
  • You have an existing software system and require a reliable and efficient web service developed to release it to your clients or partners.
  • You’re reliant on multiple spread sheets, which is holding back the growth of your business, and feel there must be a better way to organise your information.
  • You’re frustrated by timely recurring tasks and re-keying information, so require a software solution that improves effectiveness, efficiency and productivity.
  • You have an old database system that needs adapting, updating or replacing with a new one that’s easier to work on, provides more information and is simpler to access.

In each of these cases Objective has a depth of experience to help guide you. If your current challenge isn’t mentioned above, please send us your requirements and we’ll be happy to discuss your bespoke development, in Essex or wherever you are in the UK.

Working with you…

You talk, we listen. By talking through pain points, frustrations, and challenges as well as your needs and vision allows us to get to the heart of your software requirements. Collaborating with owner-managed businesses and corporate organisations, we streamline your business processes through bespoke software, databases & mobile apps.

Your software development project will be fully managed with regular test environment iterations and milestone deliverables, all at a development pace that suits you.

We look forward to working with you.

hands on a table with objective logo

How Our Software Solutions Can Help You:

  • Bring your innovative idea to fruition.
  • Save time and money by flexing your IT resource so reducing the need to recruit additional staff.
  • Build new revenue streams.
  • Improve your customer service.
  • Improve internal efficiency.
  • Bring expertise from one industry to help you gain a competitive edge in another.
  • Exploit your existing investments in Microsoft technology.
  • Take a look at some Frequently Asked Questions regarding Software Development to help convince you.

Custom Development Through Utilising The Latest Microsoft Technologies & Tools

We use standard tools such as Microsoft .NET including ASP.Net, C#, Microsoft SQL Server, Microsoft Excel, Microsoft Power BI, and Web Services.

Get in touch today to discuss your requirements: although Essex based, we provide bespoke software development in London, throughout the UK and Europe.