About Objective

At Objective, we are more than just a technology company – we aim to become your trusted technology partner. Taking the time to understand your business and developing a long-term relationship with you and your business. Since 1987, our mission has been clear: to empower businesses through the use of technology and data. Whilst the technology we create now includes bespoke software, data analytics and AI, our customer-first approach remains the same.

Get in Touch

Who are Objective

Based in Chelmsford, Essex, we are a passionate team of developers, data scientists and business people. We thrive on solving complex challenges that make impact within your organisation. With decades of experience working with ambitious SMEs to Corporate Enterprises, we can deliver you tailored solutions that meet your unique business needs.

Our Story

Founded by Cathryn Fox in 1987, Objective grew organically from a one-woman operation into a trusted team of experts in bespoke software development and data analytics. With a love for challenges, technology, and building meaningful client relationships, we specialise in crafting innovative solutions that enhance business processes and deliver tangible value.

Over the years, our dedication to quality and innovation has earned us multiple accolades, including becoming one of Mircosoft’s first Gold Certified Partners in the UK and a note from Bill Gates! Whether working with large corporates or ambitious SMEs, we pride ourselves on combining friendly expertise with cutting-edge technology to create scalable systems that empower sustainable growth.

Our journey is now driven by Cath’s daughter Lara and a team of clever developers and data scientists, but still with the same drive for collaboration, integrity and a passion for making technology work for people.

How we can help you

Whilst we use lots of terms to describe our services, data is at the heart of what we do. From our earliest days of turning data into information to current requirements of Data Warehouses or Machine Learning models, we’ve been helping businesses like yours gain and extract value from their data for decades. For example:

Bespoke Military Balance Analysis Tools Web Database System for Non-profit

The Friendly Team

We pride ourselves on being Friendly, Flexible and Forward-Thinking. But what does this mean for you and your business? Well, we’re easy to deal with – no ridged structure and forced use of ticketing portals. We’re driven by the way you want to work, whether that is a flexible on/off resource or an outsourced project. And lastly, we’re forward-thinking. In terms of expertise, making sure you get an innovative solution but also for your business goals and direction of your company.

A selection of staff images, doing various activities about the office
Profile image of Lara Fox, Director

Lara FoxDirector

Linkedin Profile

Profile picture of Karen Harding, Head of Marketing & Client Relations

Karen HardingHead of Marketing & Client Relations

Linkedin Profile

Profile picture of Joely Fox, Commercial Manager

Joely FoxCommercial Manager

Linkedin Profile

Why choose Objective?

We like people. We like technology. We love a challenge.

You Talk – We Listen… our friendly, approachable team of technical project managers and consultants listen to your requirements and take stock of your business challenges, your budget and deadlines.

You Decide – We Innovate… with in depth industry experience and knowledge of the latest technologies we suggest innovations to enhance your imagination.

You Approve – We Deliver… with references from many satisfied clients and a proven track record of delivering user friendly systems; we take pride in creating business value and return on investment.

Our Values

As your strategic technology partner – our mission is ‘Turning Your Vision into Success’

  • Friendly… developing long term relationships with our clients
  • Flexible… every customer is different, we value the way you want to work
  • Forward-Thinking… to provide the best, innovative solution

Join us on this journey

Ready to unlock the full potential of your business? Get in touch with our friendly team to discuss how we can help. Whether you’re looking for bespoke software development, AI solutions, or data analytics, we’re here to make your vision a reality.

Our Credentials

Loyal, expert staff

Our staff not only undergo regular Microsoft exams to stay on top of the latest technology, they also have qualifications ranging from Marketing to Business Administration. They smile, they think before they do, and brilliant at everything technology.

Microsoft Certified Partner

Reviews and Recognition

We are proud to be a top tier Microsoft Partner since the early 1990’s. We collect client reviews on Clutch, a widely used site for our industry.

Top .NET Developers UK 2024 Badge
Top Machine Learning Company UK 2024 Badge