We're part of the Essex Tech 50!

We’re part of the Essex Tech 50!

We’re proud to share that Objective has been named in the Essex Tech 50 and Lara, our Managing Director, has received an individual award of Community Leader. The Essex Tech 50 is a county-wide initiative celebrating the most innovative, ambitious and high-growth tech businesses based in Essex. Now in its third year, the Essex Tech

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The Power of Data Modelling

What is Data Modelling? Data modelling is the process of structuring data so it can be stored, managed and used effectively. In a world where organisations generate more data than ever, simply storing information is no longer enough. Businesses need clarity and consistency to turn raw data into something meaningful. A well-designed data model transforms

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Bespoke Software Company London: From Essex Roots to Global Growth

When Objective started in 1987, our focus was simple: build bespoke software that genuinely helps organisations work smarter, faster and more confidently. Over time, of course the technology has improved, but also that focus has taken us far beyond our Essex roots, working with ambitious organisations across London, the UK and increasingly overseas. Today, as

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Azure Development, an Azure Management Guide

Azure development is a strategic capability. When managed well, it enables faster innovation, lower operational risk, and long‑term scalability. When approached without governance or sufficient skills, it can quickly become costly and complex. This is where effective Azure Management becomes critical for business leaders.

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Navy panel with Objective logo and white text reading Mastering Power Automate in a yellow panel and with your essential guide to building smarter process

Mastering Power Automate: A Complete Guide

Power Automate, formerly known as Microsoft Flow, is a cloud-based service that enables businesses to automate repetitive tasks and streamline workflows across multiple applications and services. It’s part of Microsoft’s Power Platform, designed to help organisations improve efficiency and reduce manual effort.

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Big Data Technology is Powering the Future of Business

When developing a mobile app for your business, one of the first decisions you’ll face is choosing which platform to build for: Android, iOS, or both. With Android powering over 70% of global smartphones, it’s a natural contender but is it the right choice for your business? In this blog, we’ll explore the pros and cons of building your app for Android and when it might make the most sense.

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From Spreadsheets to Structured Data Models: A Practical Roadmap

When developing a mobile app for your business, one of the first decisions you’ll face is choosing which platform to build for: Android, iOS, or both. With Android powering over 70% of global smartphones, it’s a natural contender but is it the right choice for your business? In this blog, we’ll explore the pros and cons of building your app for Android and when it might make the most sense.

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Navy panel with white text reading 'Better UX, Better Portals'

The Crucial Role of UX in Web Portal Development

When developing a mobile app for your business, one of the first decisions you’ll face is choosing which platform to build for: Android, iOS, or both. With Android powering over 70% of global smartphones, it’s a natural contender but is it the right choice for your business? In this blog, we’ll explore the pros and cons of building your app for Android and when it might make the most sense.

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