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We’re proud to share that Objective has been named in the Essex Tech 50 and Lara, our Managing Director, has received an individual award of Community Leader. The Essex Tech 50 is a county-wide initiative celebrating the most innovative, ambitious and high-growth tech businesses based in Essex. Now in its third year, the Essex Tech …
What is Data Modelling? Data modelling is the process of structuring data so it can be stored, managed and used effectively. In a world where organisations generate more data than ever, simply storing information is no longer enough. Businesses need clarity and consistency to turn raw data into something meaningful. A well-designed data model transforms …
When Objective started in 1987, our focus was simple: build bespoke software that genuinely helps organisations work smarter, faster and more confidently. Over time, of course the technology has improved, but also that focus has taken us far beyond our Essex roots, working with ambitious organisations across London, the UK and increasingly overseas. Today, as …
Digital transformation is about more than adopting new technology, it’s about rethinking how your organisation operates. Microsoft Power Platform for business provides a low-code environment that empowers businesses to innovate quickly and cost-effectively.
Azure development is a strategic capability. When managed well, it enables faster innovation, lower operational risk, and long‑term scalability. When approached without governance or sufficient skills, it can quickly become costly and complex. This is where effective Azure Management becomes critical for business leaders.
The importance of AI in modern technology cannot be overstated. From automating repetitive tasks to enabling predictive analytics, AI agents are driving innovation across industries. Businesses use them to improve efficiency, enhance customer experiences, and unlock new opportunities for growth.
Generative AI is transforming industries by automating creative tasks, accelerating content production, and personalising user experiences.
Power Automate, formerly known as Microsoft Flow, is a cloud-based service that enables businesses to automate repetitive tasks and streamline workflows across multiple applications and services. It’s part of Microsoft’s Power Platform, designed to help organisations improve efficiency and reduce manual effort.
Microsoft Power Apps forms part of the wider Microsoft Power Platform, alongside Power BI, Power Automate, and Power Virtual Agents. Together, these tools create a connected ecosystem where data, automation, and AI work seamlessly.
When developing a mobile app for your business, one of the first decisions you’ll face is choosing which platform to build for: Android, iOS, or both. With Android powering over 70% of global smartphones, it’s a natural contender but is it the right choice for your business? In this blog, we’ll explore the pros and cons of building your app for Android and when it might make the most sense.
When developing a mobile app for your business, one of the first decisions you’ll face is choosing which platform to build for: Android, iOS, or both. With Android powering over 70% of global smartphones, it’s a natural contender but is it the right choice for your business? In this blog, we’ll explore the pros and cons of building your app for Android and when it might make the most sense.
When developing a mobile app for your business, one of the first decisions you’ll face is choosing which platform to build for: Android, iOS, or both. With Android powering over 70% of global smartphones, it’s a natural contender but is it the right choice for your business? In this blog, we’ll explore the pros and cons of building your app for Android and when it might make the most sense.