Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.
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APIs are the backbone of modern software development, enabling systems to communicate and share data. But while they’re incredibly powerful, developing APIs isn’t always a smooth ride. In this article we will visit some of the common challenges you might face during API development – and, more importantly, how you and your API development partner …
Automate your Business Ah, automation. The buzzword that sits at boardroom tables, lurking behind sentences like “We need to be more efficient” or “Let’s do more with less.” For directors, project managers, and those executives battling never-ending to-do lists, the idea of automating your business in 2025 may sound like the holy grail. And frankly, …
In today’s connected and data-driven world, organisations have access to an overwhelming amount of data. But here’s the million-dollar question: how do you turn this mountain of raw information into insights that fuel smarter decisions? Enter your Power BI developer… These tech-savvy professionals are the unsung heroes of data-driven organisations, wielding the power of Microsoft …
Welcome to the age of Intelligent Process Automation (IPA) – where technology meets real-world productivity, and businesses across industries find a way to streamline operations and unlock hidden potential. At Objective, we’re a software development company based in Essex, working with clients from small local businesses to large enterprises across the Wssex, London, the UK …
Objective, the Chelmsford-based technology partner, has been invited to join the Grow London Global programme
Taking advantage of and making sense of data is more important than ever for your business. To do this we can use data science to turn raw information into valuable insights. While your first-party data (collected directly by your company) is key, using third-party data is important too. It can help data scientists like us …
Objective was founded in 1987, when the technology sector looked extremely different. Choosing the domain name www.objectiveit.com was a natural fit with our ambition to build cutting-edge software technology solutions, with ‘IT’ referencing ‘Innovative Technology’, as this lies at the heart of what we do. Since then, the tech landscape has changed. Now, for many, …
You want to introduce a database into your organisation but off the shelf systems don’t fit your unique way of working. Plus, pre-built, licensed systems often need to be heavily configured to ‘fit’ your business, which makes bespoke database development an attractive option. In this article, we look into exactly ‘what is Database Development?’: Bespoke …
Last month, we were delighted to host a Year 12 pupil for a work placement at Objective. In this post, we highlight his impressive work, including a dashboard that summarises the key events of the Euros, and share his reflections on the experience.
In today’s fast-paced and technology-driven world, businesses constantly seek ways to improve efficiency, streamline operations, and gain a competitive edge. Choosing the right software to support your business needs is crucial to this. While off-the-shelf software solutions can be quick and cost-effective, there are many instances where bespoke software development proves to be the superior …
Recently, cyber-security firm CloudStrike faced a significant setback when a routine update led to widespread system failures for many Microsoft Windows users. Intended to boost performance and security, the update instead caused disruptions for many businesses dependent on their services. This incident serves as a potent reminder of the necessity for meticulous testing and well-planned …
Artificial Intelligence (AI) is quite the buzzword, with almost every tool we use in our businesses seemingly adding Artificial Intelligence into their offering. In this insightful blog we will explore what Artificial Intelligence and Machine Learning (ML) advancements are doing for airport security and then ways to introduce Artificial Intelligence and Machine Learning into your small and medium-sized enterprise (SME).