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In the digital age, businesses of all sizes and industries are embarking on a journey of digital transformation. It is not a destination or a one-off initiative. Instead, it is a continuous process, that needs consistent adaptation and improvement. Digital transformation strategy involves integrating digital technology into all areas of a business to drive efficiency, …
Not sure where to start? Our Data Analytics Get Started Guide can help
Not sure where to start? Our Software Development Get Started Guide can help
Before we know it, the year will be 2025! And AI isn’t just a buzzword anymore—it’s the secret behind thriving businesses
Custom Web Apps: are they right for your business Web applications have changed the way businesses operate, offering flexibility, scalability, and unmatched accessibility. But are they the best fit for your business? Is it better to use an app or the website when serving your customers or employees? That’s the million-pound question we’ll tackle as …
APIs are the backbone of modern software development, enabling systems to communicate and share data. But while they’re incredibly powerful, developing APIs isn’t always a smooth ride. In this article we will visit some of the common challenges you might face during API development – and, more importantly, how you and your API development partner …
Automate your Business Ah, automation. The buzzword that sits at boardroom tables, lurking behind sentences like “We need to be more efficient” or “Let’s do more with less.” For directors, project managers, and those executives battling never-ending to-do lists, the idea of automating your business in 2025 may sound like the holy grail. And frankly, …
In today’s connected and data-driven world, organisations have access to an overwhelming amount of data. But here’s the million-dollar question: how do you turn this mountain of raw information into insights that fuel smarter decisions? Enter your Power BI developer… These tech-savvy professionals are the unsung heroes of data-driven organisations, wielding the power of Microsoft …
Welcome to the age of Intelligent Process Automation (IPA) – where technology meets real-world productivity, and businesses across industries find a way to streamline operations and unlock hidden potential. At Objective, we’re a software development company based in Essex, working with clients from small local businesses to large enterprises across the Wssex, London, the UK …
Objective, the Chelmsford-based technology partner, has been invited to join the Grow London Global programme
Taking advantage of and making sense of data is more important than ever for your business. To do this we can use data science to turn raw information into valuable insights. While your first-party data (collected directly by your company) is key, using third-party data is important too. It can help data scientists like us …
Objective was founded in 1987, when the technology sector looked extremely different. Choosing the domain name www.objectiveit.com was a natural fit with our ambition to build cutting-edge software technology solutions, with ‘IT’ referencing ‘Innovative Technology’, as this lies at the heart of what we do. Since then, the tech landscape has changed. Now, for many, …