3 Ways to Counteract Poor Quality Data
Poor quality data can seriously harm your business. These bad business decisions can then have adverse effects on how your business performs.
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Category:
Data Analytics
Customer Segmentation Using Artificial Intelligence
Here we’ll look at using artificial intelligence (AI) and machine learning within the segmentation process to get the best out of your resources and data.
How to Get Your Data to Talk to You
Business Intelligence is what makes data meaningful, allowing you to make better decisions based on historical data and behaviours. The next level is getting your data to talk to you, to help you find out what could happen in the future, which is called predictive analytics. It’s the really clever stuff that answers questions such …
Use KPIs to Measure and Control Your Performance
Key Performance Indicators (KPIs) are the measures that you use in order to determine the success, or otherwise, of your business performance.
Infographic: 7 Steps to Digital Marketing Success
Our infographic shows the steps to create success with your digital marketing exploits! It complements the white paper 7 Steps to Digital Marketing Success.
5 Top Tips On How To Gain Data Insights Using Big Data
Data stored by businesses before they knew its worth is playing a huge part in 3 key areas: improving efficiency, growing revenues, and powering models.
What Is Personalisation – And What You Need To Do
Personalisation is the inclusion of tailored content which meets the customer’s particular need or preference. It’s an essential part of marketing strategy.