Objective Hub

Businesses are setting aside significant budgets to explore insights from their data. Here we explore how small businesses can exploit big data.

Is ‘bespoke’ or ‘off the shelf’ machine learning for you? Here we explore how AI and machine learning can be utilised to implement a data solution.

From its humble beginnings in 1989, the Internet has developed into a juggernaut, being used by nearly everyone, everyday; but where can it develop further?

Broadly speaking we follow 6 steps; of course these vary depending on the business questions being asked and the data available.

Using machine learning, you can build an accurate prediction model which allows you to score leads for your sales team and target the right customers.

Using machine learning, you can build an accurate prediction model which allows you to score leads for your sales team and target the right customers.

How you treat your data is more than likely integral to your success. Here we look at 3 ways in which you can use your data to increase business growth.

Know little about AI and machine learning? Here we’ll discuss questions regarding Artificial Intelligence and Machine Learning for business operations.

With more data becoming readily available, should you still be ignoring the possibilities of what BI can produce from your historical data?

Product recommendation engines have become very popular business tools to deliver personalised content to customers at the most opportune time.

Poor quality data can seriously harm your business. These bad business decisions can then have adverse effects on how your business performs.

Here we’ll look at using artificial intelligence (AI) and machine learning within the segmentation process to get the best out of your resources and data.