Objective Hub

Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.

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a yellow background with white objective logo. Text reads 'we are objective'

We are Objective

Objective was founded in 1987, when the technology sector looked extremely different. Choosing the domain name www.objectiveit.com was a natural fit with our ambition to build cutting-edge software technology solutions, with ‘IT’ referencing ‘Innovative Technology’, as this lies at the heart of what we do. Since then, the tech landscape has changed. Now, for many,

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AI - From Airport Security to your SME

Advancements in Airport Security with Artificial Intelligence… and what AI can do for SMEs

Artificial Intelligence (AI) is quite the buzzword, with almost every tool we use in our businesses seemingly adding Artificial Intelligence into their offering. In this insightful blog we will explore what Artificial Intelligence and Machine Learning (ML) advancements are doing for airport security and then ways to introduce Artificial Intelligence and Machine Learning into your small and medium-sized enterprise (SME).

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IoD 2019 East Of England Director Of The Year Winner

Director of the Year Winner

We’re excited to announce that our MD Lara Fox has won the Young Director of the Year 2019 for the East of England at the IoD Director of the Year Awards!

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