Objective Hub

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Our Work

an orange background with white text reading 'The power of Intelligent Process Automation A practical guide

The Power of Intelligent Process Automation: A Practical Guide from Objective

Welcome to the age of Intelligent Process Automation (IPA) – where technology meets real-world productivity, and businesses across industries find a way to streamline operations and unlock hidden potential. At Objective, we’re a software development company based in Essex, working with clients from small local businesses to large enterprises across the Wssex, London, the UK and internationally. But this isn’t a sales pitch – we’re here to have a conversation about how IPA can help your business run a bit smoother, freeing up time and brainpower for the things that truly matter.

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a yellow background with white objective logo. Text reads 'we are objective'

We are Objective

Objective was founded in 1987, when the technology sector looked extremely different. Choosing the domain name www.objectiveit.com was a natural fit with our ambition to build cutting-edge software technology solutions, with ‘IT’ referencing ‘Innovative Technology’, as this lies at the heart of what we do.

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a white text over orange background reading 'what is database development'

What is Database Development? – Your questions answered!

You want to introduce a database into your organisation but off the shelf systems don’t fit your unique way of working. Plus, pre-built, licensed systems often need to be heavily configured to ‘fit’ your business, which makes bespoke database development an attractive option. In this article, we look into exactly ‘what is Database Development?

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AI - From Airport Security to your SME

Advancements in Airport Security with Artificial Intelligence… and what AI can do for SMEs

Artificial Intelligence (AI) is quite the buzzword, with almost every tool we use in our businesses seemingly adding Artificial Intelligence into their offering. In this insightful blog we will explore what Artificial Intelligence and Machine Learning (ML) advancements are doing for airport security and then ways to introduce Artificial Intelligence and Machine Learning into your small and medium-sized enterprise (SME).

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