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Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.

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We are Objective

Objective was founded in 1987, when the technology sector looked extremely different. Choosing the domain name www.objectiveit.com was a natural fit with our ambition to build cutting-edge software technology solutions, with ‘IT’ referencing ‘Innovative Technology’, as this lies at the heart of what we do. Since then, the tech landscape has changed. Now, for many,

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a white text over orange background reading 'what is database development'

What is Database Development? – Your questions answered!

You want to introduce a database into your organisation but off the shelf systems don’t fit your unique way of working. Plus, pre-built, licensed systems often need to be heavily configured to ‘fit’ your business, which makes bespoke database development an attractive option. In this article, we look into exactly ‘what is Database Development?’: Bespoke

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When is Bespoke Software Solutions the best option for My Business?

In today’s fast-paced and technology-driven world, businesses constantly seek ways to improve efficiency, streamline operations, and gain a competitive edge. Choosing the right software to support your business needs is crucial to this. While off-the-shelf software solutions can be quick and cost-effective, there are many instances where bespoke software development proves to be the superior

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A structured approach to Updates

The CloudStrike incident affecting Microsoft PCs – highlights the importance of a structured approach to software updates

Recently, cyber-security firm CloudStrike faced a significant setback when a routine update led to widespread system failures for many Microsoft Windows users. Intended to boost performance and security, the update instead caused disruptions for many businesses dependent on their services. This incident serves as a potent reminder of the necessity for meticulous testing and well-planned

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AI - From Airport Security to your SME

Advancements in Airport Security with Artificial Intelligence… and what AI can do for SMEs

Artificial Intelligence (AI) is quite the buzzword, with almost every tool we use in our businesses seemingly adding Artificial Intelligence into their offering. In this insightful blog we will explore what Artificial Intelligence and Machine Learning (ML) advancements are doing for airport security and then ways to introduce Artificial Intelligence and Machine Learning into your small and medium-sized enterprise (SME).

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Why use a dedicated software development company?

Why hire a local dedicated software development company?

In today’s fast-moving digital world, businesses rely heavily on software to keep things running smoothly, make customers happy, and stay ahead of the game. Whether you’re a startup dreaming up the next big platform or an established business wanting to give your tech a makeover, deciding to create bespoke software is a big deal. But it doesn’t have to be daunting, especially when you’ve got dedicated software development companies in your corner. In this article, we review the benefits of using a local software development company…

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