Objective Hub

Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.

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Business

Predictive Analytics

The Magic Behind Predictive Analysis

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The magic happens by reaching beyond knowing what has happened to providing a best assessment of what will happen in the future.

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data discovery

Start Your Data Discovery

Discover the secrets held in your data to enhance customer retention, increase sales opportunities and understand your business.
Data discovery is an analytical approach to query and explore your data, to understand patterns and help you see a clearer picture.

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Data Warehouse Hub

One Version of the Truth

Your data is very likely held within a mix of databases and systems (CMS, CRM, financial packages, etc…)
A data warehouse is a hub that creates one version of the truth, comprising all your company data to enable accurate reporting and trusted analytics.

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