What is Data Discovery?
In the context of data analytics, a data discovery is the first step to explore your data in order to seek answers to important business questions.
Within the discovery, one of our data scientists will interrogate your data to obtain a deeper understanding of your customers to enhance customer retention. They will look for patterns, and any gaps, with the aim of revealing previously unknown information, that should be beneficial to your business.
For companies’ unsure what business questions to ask, we will draw on our experience to assist. Alternatively, data can be mined and explored to just find out what’s possible.
What are the steps in a data discovery?
- Firstly, complete the registration form.
Your requirements will be scoped, and we will be in touch. If you’d rather talk through what you need rather than fill in a form – please feel free contact us to arrange a convenient time or call 01245 330 360.
- Once we understand your situation, your business focus and the outcomes you’re aiming to achieve we need to gain access to your data.
- Data discovery is an analytical approach to query and explore your data, to understand patterns and help you see a clearer picture.
- Next, a conference call or workshop is arranged to discuss our findings and provide some recommendations.
- We then create a roadmap, so together we can plan and monitor your next steps.
Typical Outcomes of Data Discovery
The majority of companies want to know how to unlock the commercial value of their data. Simply put, they want to understand what’s going on in their business, to improve operations and make evidence backed decisions – such as…
- Understand your customers – Enhance customer retention and identify more cross-sell/upsell opportunities.
- Evaluate Sales – View of high performing areas and those which need adapting.
- Informed Operational Decisions – Understand what’s happening in real-time to help shape the future.
- Targeted Marketing – Identify where and when to promote your products/services or bring new developments to market.
Valued at £700 offered at £250 during March and April 2020
What you learn during a discovery phase should help you identify whether you want to move forward to a proof concept or data analytics project. Running a project means you’ve decided that the benefits of looking further into the data issue outweigh the investment.