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Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.

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Data Analytics

A Complete Guide to Marketing Intelligence

A Complete Guide to Marketing Intelligence

Efficient marketing intelligence answers questions relating to existing and potential customers in terms of buying habits and their tastes to help inform decisions as to what markets the business should consider entering next, and how best to serve possible changing customer requirements.

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Predictive Analytics

The Magic Behind Predictive Analysis

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The magic happens by reaching beyond knowing what has happened to providing a best assessment of what will happen in the future.

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data discovery

Start Your Data Discovery

Discover the secrets held in your data to enhance customer retention, increase sales opportunities and understand your business.
Data discovery is an analytical approach to query and explore your data, to understand patterns and help you see a clearer picture.

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Power BI Logo

How to Use Power BI Like a Pro

Previously siloed, disparate data, can be viewable in one or more clear Power BI dashboards.
Here’s some tips on How to use Power BI like a pro to produce Sales and Operations dashboards, for example…

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Machine Learning

What is Machine Learning for SMEs?

It’s possible for SMEs to confine investment in the amount of Machine Learning and related tech to only what’s required to achieve their aims. Reap the benefits including predicting future trends, detecting fraudulent activities and swift accurate reporting…

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