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Application Development Services

Application development is exactly what we do… we’re a tech agency and app development specialist designing, developing and deploying software apps. Building on various platforms including Apple’s iOS (iPhone or iPad users) and Android – let us know when you have a need for a new business app. Unsure where to start? Download our guide to find out the steps when starting a typical development project.

Software Development Guide

Cross Platform App Development

No doubt you already use some of the widely available social media apps, news apps, fitness apps, and very likely map apps to help you find your way or show you where amenities are, wherever you are located.

Apps are also very useful in business to fulfil a multitude of tasks including:

  • Communicate with people remotely, even worldwide.
  • Assist in project and task management.
  • Schedule activities.
  • Save and make better use of time.
  • Provide key business information such as financial data and market intelligence.

Perhaps you have now decided you need an app to advance your business? If so, you will require the services of an experienced app development company. That’s where Objective comes in…

What our customers say

Objective worked flexibly with us to complete a variety of tasks in Azure… The solutions delivered enabled us to improve our ETL process and upskill staff.

Kate Rudd, Head of Data & Reporting


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We found the Objective team very flexible and accommodating. Objective proved very helpful.

Yogesh Gopal, Managing Director

Everglade Windows Ltd

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The people at Objective remain friendly, efficient and responsive and over a decade of working together I am really pleased that I chose them as my development partners.

Patrick Walkington, Managing Director


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The system is great and is ever growing. Thank you for helping us in making our vision real.

Lee Hatwell, Director

Munday and Cramer

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The team at Objective impressed us from the first day with a clear focus on our needs, the flexibility and determination to deliver against complex requirements, and their constructive, collaborative attitude.

Bastian Giegerich, Director-General & Chief Executive


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I’m so pleased that we engaged Objective. Their extensive support work and flexible approach has made a significant difference to Metsä Wood UK. The team is responsive, experienced and thoughtfully shares pertinent .NET expertise and technical advice.

Stuart B, IT Specialist

Metsä Wood UK

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Objective helped us to transition from our old CRM system to our new one. The team were incredibly efficient and most definitely patient, in was unarguably a complex build. We’ve been delighted with the relationship and impressed with the service throughout

Damian Waters, CEO


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Benefits of App Development

What are the advantages and benefits of app development for your business?

  • Enhance Engagement… thinking about a project but want to have a detailed plan for when you invest
  • Improve Loyalty… work out if doing everything in one go is best, or if you should pace your projects due to resource or workload
  • Better Availability… to your data, whether that is out on-site or at the head office.
  • Streamlined Workflow… is this the right option for your business? Discover what paths and opportunities do you have open
  • Reduced Risk… helping you understand the pros and cons of technology so you can make an informed decision based on your goals

Bespoke App Development

We use the latest in app development software combined with our many years’ experience as cross platform app development experts to create a solution tailored to your needs.

We understand no two business’s requirements are the same, so – starting from scratch with a ‘blank canvas’ – we design your app from the ground up.

This bespoke approach is the core of our application development services, and a primary reason why many clients and organisations of varying types, and therefore differing needs, choose to work with us to achieve their objectives through app development.

Many clients started their relationship with us after initially searching online for ‘app development Essex,’ or maybe ‘app development London’ along with those looking for experienced app development professionals nationwide.

Working with you…

You talk, we listen. By talking through pain points, frustrations, and challenges as well as your needs and vision allows us to get to the heart of your software requirements. Collaborating with owner-managed businesses and corporate organisations, we streamline your business processes through bespoke software, databases & mobile apps.

Your software development project will be fully managed with regular test environment iterations and milestone deliverables, all at a development pace that suits you.

We look forward to working with you.

Your Development Partner

Our approach is consultative and collaborative. We’re about nurturing relationships to help key decision makers’ bridge the gap between technology and their business.

You’ll be partnering with a team of experienced software developers and technical project managers with considerable experience of business app development to scope, build, deliver and support your mobile or web app while keeping you fully involved and informed along the way.

Microsoft Gold Partner – Applications

Whilst we have been developing and integration applications for a long time, recently we have proven we can do it successful for our clients by becoming a Microsoft partner in both application integration and application development in 2015 and 2017 respectively.

To make the most of what an app working across various mobile platforms can do for your business, speak to the cross platform app development professionals so we can start work on your bespoke app solution now.