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Mobile App Development

Objective specialise in developing native and cross platform mobile and tablet apps that allow you to extend your internal systems and databases and use them on the move. Being able to work when on the road or offline is driving the smartphone and tablet app market; as specialists in business applications, we have developed mobile apps to help a diverse variety of clients work more efficiently. Unsure where to start? Download our guide to find out the steps when starting a typical development project.

Software Development Guide

Mobile Apps

Do you want a mobile app to communicate effectively with your customers? Perhaps you need a native tablet app focusing on either iOS or Android app development to systemise employee communications and aid staff productivity? This is especially useful when your team are off site and don’t have an active internet connection.

In these and many other cases, we have the mobile app development experience to help.

Our talented mobile app developers also have extensive experience in data integration and mobile database development. This means we can build and integrate the back-office database systems that will make your mobile and tablet apps work effectively with other internal business platforms.

This organisation-wide system integration is a huge boost for efficiency and productivity, and many of our clients rely on us to help provide this through effective creation of mobile apps for their specific business needs. Contact us if you’re looking for expert mobile app development in Essex to chat about your mobile app development objectives. We can create a mockup for you to test before development onto your chosen mobile platform.

What our customers say

Objective worked flexibly with us to complete a variety of tasks in Azure… The solutions delivered enabled us to improve our ETL process and upskill staff.

Kate Rudd, Head of Data & Reporting


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We found the Objective team very flexible and accommodating. Objective proved very helpful.

Yogesh Gopal, Managing Director

Everglade Windows Ltd

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The people at Objective remain friendly, efficient and responsive and over a decade of working together I am really pleased that I chose them as my development partners.

Patrick Walkington, Managing Director


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The system is great and is ever growing. Thank you for helping us in making our vision real.

Lee Hatwell, Director

Munday and Cramer

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The team at Objective impressed us from the first day with a clear focus on our needs, the flexibility and determination to deliver against complex requirements, and their constructive, collaborative attitude.

Bastian Giegerich, Director-General & Chief Executive


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I’m so pleased that we engaged Objective. Their extensive support work and flexible approach has made a significant difference to Metsä Wood UK. The team is responsive, experienced and thoughtfully shares pertinent .NET expertise and technical advice.

Stuart B, IT Specialist

Metsä Wood UK

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Objective helped us to transition from our old CRM system to our new one. The team were incredibly efficient and most definitely patient, in was unarguably a complex build. We’ve been delighted with the relationship and impressed with the service throughout

Damian Waters, CEO


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Benefits of Mobile App Development

What are the advantages and benefits of mobile application development for your business?

  • Accessibility… Users can access services conveniently anytime, anywhere, improving engagement and customer or staff satisfaction
  • Efficiency… Streamlined processes and functionalities boost productivity for users and businesses alike
  • Engagement… Interactive features and personalised experiences drive user engagement and retention
  • Connection… Access to a wider audience globally, aiding in brand visibility and market penetration
  • Innovation… App development allows for creative problem-solving, offering unique solutions to user needs

Mobile Database Integration

By working together on your mobile app development project, we can help you:

  • Transform your business processes.
  • Increase customer engagement and customer satisfaction.
  • Improve efficiency through better time saving and utilisation.
  • Improve productivity through improved communications, task completion and management.

We achieve this through the development of first class mobile and tablet applications either specifically for iOS or Android devices along with cross platform apps.

If you’re thinking every device should be able to access your app – often very useful in mobile apps for business – cross platform app development is the answer; we can build cross platform apps to deliver speedy, personalised content to multiple devices.

Our Essex based mobile development team build native business apps for devices such as the Apple iPad and iPhone along with Android powered tablets and smartphones.

Working with you…

You talk, we listen. By talking through pain points, frustrations, and challenges as well as your needs and vision allows us to get to the heart of your software requirements. Collaborating with owner-managed businesses and corporate organisations, we streamline your business processes through bespoke software, databases & mobile apps.

Your software development project will be fully managed with regular test environment iterations and milestone deliverables, all at a development pace that suits you.

We look forward to working with you.

hands on a table with objective logo

Developing Your Mobile Strategy

When you’re considering mobile app development, it’s worth taking time developing your mobile strategy. Here are some basic rules that we always share with our clients:

  • Take an iterative approach – don’t expect everything to fall into place ‘big bang’ style. Start now using small steps and phase in mobile app development to ensure it can be adequately tested by those who really matter: your audience.
  • Decide which mobile platform you want to concentrate on first. Use data to understand your audience and their goals as this will help you prioritise your actions and gain team consensus.
  • Understand the business implications of your mobile app development project: factor in the cost, time and skills involved in the process, and remember; mobile apps are a long-term commitment and investment.

Mobile App Design

Our mobile app development services focus on creating tailor-made native and cross-platform apps to work online and offline, send push notifications to customers, and offer interactional or transactional experiences on specific devices.

Whatever your situation, we’re experienced across many platforms so are well equipped to help.

It’s no surprise those searching for ‘mobile app development Essex’ or ‘mobile app development London’ and even further afield find their solution when working with us. For example, recent mobile apps for business include: sales team lead management and job details for engineers working on the road.

For your mobile application to work smoothly on your chosen platform we will ensure the appropriate user interfaces are applied. Essentially, our designers consider the speed, functionality and usability to ensure you achieve a successful mobile solution.

If you’re looking for an experienced and knowledgeable mobile app development company to help you make the most of the potential of apps in your business or organisation, then talk to the experts at Objective today.

Aims and Objectives of Mobile Applications

In broad terms, the aims and objectives of mobile applications can be divided into two distinct areas:

  • Gain more custom through making a business easier to interact with and via relationship building.
  • Improve work practices and productivity through efficient communication and interaction amongst staff members and – where applicable – outside contractors.
  • Gaining more custom – mobile apps have become an ideal way for customers both actual and potential to interact with a business and brand; the convenience of having an app on their tablet or smartphone means it’s easier for your customer to interact with you and therefore buy.

An app can offer useful facilities and information so encouraging potential customers to download your app to their device, interact with your business through it and, hopefully, become a customer at some point due to the relationship you’ve built with them. Apps are also a great source of data: much useful information can be harvested through app use to give valuable insights to factors such as buying trends, demographics and much more.

Key aims and objectives of mobile applications are to keep your business ‘front of mind’ over a longer period: a useful app on someone’s phone or tablet that they interact with regularly is tremendous PR and marketing, and keeps you ‘front of mind’ for potentially a long time so you’re a name they think of when they’re ready to buy.

Also, sales offers can be made via an app to encourage users to check out an offer you’re making, purchase via the app or maybe click through to your website.

Improving work practices – apps for work use are ever more popular thanks to the improvements in communications such as high speed wi-fi and fast mobile data such as 4G and 5G.

With more people working remotely and a business’s desire to be able to communicate more efficiently with them – even those in a completely different country – the mobile app has come into its own. The ability to custom build them with the right professional app building expertise means businesses can have an app developed that suits their requirements perfectly.

An app can make it easy for staff to, for example, access information from a central portal or report from a remote location and supply details such as sales data, time spent on a task and much more. A mobile app helps staff and other workers – especially those working remotely – feel more ‘connected’ to their employer through a branded app exclusively designed for staff members. Ultimately, the aims and objectives of mobile applications in work settings is to improve productivity, and this is aided though the more efficient interactions and improved morale that a well-developed app can bring.