As of 2019, some 3.2 billion people worldwide owned a smartphone – meaning one in three mobile users have the capability to run apps on their devices.
Couple this with the continued astonishing rise of app use – downloads increased from just over 20 billion in 2016 to well over 30 billion in the first quarter of 2020 – and it’s clear they’re a popular way for users to interact with their mobile devices.
What Apps Are There?
Extensive mobile app development means there are apps to cover just about anything: shopping, travel, keeping fit, gaming, entertainment and much more.
As of the last quarter of 2019, Android users had a mammoth choice of over 2.5 million apps while those using the Apple iOS platform had a still considerable 1.84 million apps to choose from.
There are also many business-based apps covering areas such as productivity, planning and communication. Many of these are ‘generic’ apps by major names in their fields – for example those created by search giant Google – but certain mobile apps for business are created in a bespoke fashion specifically for individual companies and organisations by a mobile app development company.
What Is Bespoke Mobile App Development?
Bespoke mobile app development is where an app is designed from the ground up – usually by specialists in providing mobile app development services – based on the requirements of the business concerned. It may be an app for use by the business’s customers so helping with building and maintaining relationships, providing information and selling.
Other types of apps are business-centric and are for use by the organisation’s staff and maybe contractors covering areas such as reporting, project management, data provision, access to a staff portal and more.
Business app development has opened up a whole new world of functionality and productivity.
Is It Imperative For Businesses To Have An App?
While the use of apps is ever-growing, there are aspects to consider before taking the plunge and finding suitable expertise by searching for ‘mobile app development London’ or similar:
Staying ‘front of mind’ with customers – your app on someone’s home screen encourages them to consider and interact with your business when your service offering or product type is in their minds.
Ease of access – for the user, clicking your app is far quicker and easier than accessing yours or a competitor’s website even if they’ve bookmarked it.
Data capture – valuable data can be gathered from apps concerning use, activity and buying habits.
Communication – it’s easier to interact with your customers and prospects with an app including the immediacy of being able to attract their attention and maybe prompt action through, for example, push notifications.
Staff interaction – in business information can be passed quickly and easily to staff whether accessing an internal company portal wherever they are or for communicating with those working remotely.
Productivity – can be vastly increased through app based interactions with staff and outside contractors.
Lack of clarity – it’s vital to know exactly what you want your app to do, so working on a detailed brief with your mobile app development company is critical. Just ‘having an app’ for the sake of it could prove counter-productive and a waste of financial resources.
Cost – naturally developing an app carries a price tag, but your app could boost your bottom line by improving productivity (if a business app) or (if a customer based app) enhancing customer engagement and increasing sales.
Also, working with an experienced mobile app development company means they can appraise you of what’s possible within your budget and develop your app accordingly. Searching for ‘mobile app development London’ (if in or near the capital for example) will get you started in finding an expert.
Complicated – developing an app isn’t as easy as it may appear, but trusting in an experienced mobile apps for business expert will ensure much of the heavy lifting is done for you.
Updating – your app will require regular updates in line with revisions from platform providers such as Apple (iOS) and Google (Android). Again, companies providing mobile app development services know this and would put a package together incorporating ongoing updates.
As you can see above, all the potential disadvantages to having an app can be addressed by using the services of experts in developing mobile apps for business.
How Much Does It Cost To Build A Mobile App?
It depends: an app can have as many or as few elements as the business requires so this will reflect in development costs.
Apps range from those functioning as basic information sources to fully featured types providing ecommerce facilities.
Another factor to consider is the platform it will run on. Will it be a multi platform app so useable on Android, iOS, Windows and more – or is it just single platform? This will influence the price whether, for example, you search for ‘iOS development London’ or ‘Android app development London’ if you’re based in or within reach of the capital and are looking for mobile app development services.
How Often Should You Update Your App?
Your mobile app development company can advise, but apps do require regular updates in line with mobile platform revisions and initial ‘in the field’ use even after extensive pre-launch testing.
Can A Mobile App Help Towards Growth?
As touched on above, your business focused app could improve productivity amongst your workforce so increasing your ultimate profits: the same is true through increasing sales in the case of customer-focused apps.
By keeping your business ‘front of mind’; making it easy to interact with you; reinforcing your brand and being able to gather useful usage and buying habits data your app can help drive sales and therefore growth.
Make the most of the benefits apps can potentially give your business by talking to an experienced mobile app development specialist.