Software Development

Web Portal Update and Redesign for Gainsmore

Web portal allowing independent traders to join forces and benefit from collaboration is still going strong since 2007.

About is a portal for the independent retailer. Gainsmore is also known to many as a traditional buying group based in South Wales which has grown to include members from FRG, Newspower and Ideal.

The people at Objective remain friendly, efficient and responsive and over a decade of working together I am really pleased that I chose them as my development partners.
Patrick Walkington. Managing Director, Gainsmore

The Challenge

Many years ago Gainsmore approached Objective to build a web based portal for independent retailers. Managing Director of Gainsmore, Patrick Walkington, recognised there was no single resource available on the internet enabling corner shop owners to manage their trading accounts online. Gainsmore and Objective created a Portal that permits independent retailers to review supplier product lists and special offers, contact suppliers or pay for goods.

Over a decade of working together to improve and maintain the portal, it still works well for Gainsmore and their customers. Although innovative and unique in 2007, the look and feel of the portal was in need of a refresh. Working together, Gainsmore and Objective have brought an updated look and feel to the portal.

The Solution

image showing the updated user interface

The Results & Benefits

  • New Look – Objective used the existing Gainsmore logo and colour scheme, but brought in a cleaner, wider design along with a new font for a modern new look.
  • Responsive Design – The portal is responsively designed using HTML5. This means busy retailers and suppliers can now use the portal more effectively from their smartphones or tablets.
  • Updated Controls – Old Windows controls have been updated to Telerik controls. They have been updated to improve the way Gainsmore can upload and edit text in the back end of the portal. The Telerik editor allows Gainsmore design or HTML editing and a preview option. The design editing provides standard formatting options such as text alignment or bold.

The Technology





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