Database Marketing

Whereby customer information, stored in an electronic database, is utilised for targeting marketing activities. Information can be a mixture of what is gleaned from previous interactions with the customer and what is available from outside sources.’ Source: (http://www.cim.co.uk/Resources/JargonBuster.aspx)

Database marketing utilises the organisations extensive data on customers to create intelligent information that can be used for direct marketing, such as email campaigns. Data can be turned into models of customer behaviour, campaigns are then personalised to each behavioural group.

Read the next blog in the series: What is Personalisation?

Objective IT specialise in software development, data insights and web and mobile apps. If you’re after bespoke development for your business check out the following…

You may be interested in database development…

Or you could be more interested in Marketing Intelligence and Lead Scoring…

For more information about Database Marketing or to see a case study contact us on +44 (0)1245 330360 or interested@objectiveit.com

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