Data Analytics, Software Development

Product Recommendation Increases Engagement

Situation

Epson is a global electronics company, and one of the world’s largest manufacturers of computer printers, information and imaging related equipment. Epson Europe, based in Düsseldorf, Germany, is the European division of the printer giants.

Epson Europe needed a marketing solution to help them increase prospect and customer engagement. They wanted to be able to provide a personalised experience to as many prospects as possible, to encourage engagement and nurture prospective customers along the buying cycle.

Solution

A product recommendation model, built by Objective Analytics for Epson Europe, was installed on all product pages across their websites. Emails were personalised using the product recommendation engine and sent to contacts.

Epson - Exceed Your Visionan image of a black Epson printer

Business Benefits

  • 35% open rate on emails (Increase of 218%)
  • 10% click rate on email links (Increase of 1,800%)
  • 25.5% lift on product page views

Products and Technologies Used

R, SQL Server, Webtrends, APIs