Product Recommendation Increases Engagement

Situation

Epson is a global electronics company, and one of the world’s largest manufacturers of computer printers, information and imaging related equipment. Epson Europe, based in Düsseldorf, Germany, is the European division of the printer giants.

Epson Europe needed a marketing solution to help them increase prospect and customer engagement. They wanted to be able to provide a personalised experience to as many prospects as possible, to encourage engagement and nurture prospective customers along the buying cycle.