How to build a Data Pipeline?
The combination of tools used for building a data pipeline may vary depending on the specific requirements and the technology stack used by your organisation. Download our guide to find out more….
Objective Hub
Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.
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guide
How to choose a Cloud-Based Azure Solution for your Data
Technical Guide: When you need help choosing an Azure solution, get in touch – speak to tech agency Objective.
Introduction to Google Analytics 4
Google Analytics 4 (GA4) introduces several new features that offer powerful insights into user behaviour. One of the most significant changes is the event-driven data model, which tracks every interaction a user has with your website or app, providing a more complete view of the user journey.
Could an Azure SQL Database be used as a Cloud Warehouse?
Technical Guide: Comparing the Azure SQL Database with Azure Synapse Analytics, differences and pros/ cons of each solution to help you decide.
A Complete Guide to Machine Learning
While AI is the umbrella term given for machines emulating human abilities, machine learning is a specific branch of AI where machines are trained to learn how to process and make use of data.
Find out the uses, and how machine learning works in this guide.
A Complete Guide to Marketing Intelligence
Efficient marketing intelligence answers questions relating to existing and potential customers in terms of buying habits and their tastes to help inform decisions as to what markets the business should consider entering next, and how best to serve possible changing customer requirements.