Objective Hub

Aiming to provoke thought, provide guidance on your software or analytics journey, highlight business technology advances, and share some tips and quick wins too.

Keep up to date with regular posts by checking in from time to time, or get in touch to be added to our e-newsletter mailing list.

Get in Touch

Tag:

guide

Introduction to Google Analytics 4

Introduction to Google Analytics 4

Google Analytics 4 (GA4) introduces several new features that offer powerful insights into user behaviour. One of the most significant changes is the event-driven data model, which tracks every interaction a user has with your website or app, providing a more complete view of the user journey.

Read Now
A complete guide to machine learning

A Complete Guide to Machine Learning

While AI is the umbrella term given for machines emulating human abilities, machine learning is a specific branch of AI where machines are trained to learn how to process and make use of data.

Find out the uses, and how machine learning works in this guide.

Read Now
A Complete Guide to Marketing Intelligence

A Complete Guide to Marketing Intelligence

Efficient marketing intelligence answers questions relating to existing and potential customers in terms of buying habits and their tastes to help inform decisions as to what markets the business should consider entering next, and how best to serve possible changing customer requirements.

Read Now