Technical Guide: When you need help choosing an Azure solution, get in touch – speak to tech agency Objective.
Google Analytics 4 (GA4) introduces several new features that offer powerful insights into user behaviour. One of the most significant changes is the event-driven data model, which tracks every interaction a user has with your website or app, providing a more complete view of the user journey.
Technical Guide: Comparing the Azure SQL Database with Azure Synapse Analytics, differences and pros/ cons of each solution to help you decide.
While AI is the umbrella term given for machines emulating human abilities, machine learning is a specific branch of AI where machines are trained to learn how to process and make use of data.
Find out the uses, and how machine learning works in this guide.
Efficient marketing intelligence answers questions relating to existing and potential customers in terms of buying habits and their tastes to help inform decisions as to what markets the business should consider entering next, and how best to serve possible changing customer requirements.